2004 — 2025 / SELECTED CHAPTERS
Brands, products, culture and manufacturing.
Different chapters. The same instinct to make an identity tangible.
Collaboration
The comeback meets Supreme.
Soon after taking on the Girbaud relaunch, I found a natural match with Supreme. For me, it is the defining streetwear name of the past twenty years — an essential reference where skate, music, fashion and culture meet. I helped initiate the collaboration, bringing Girbaud’s radical French design language into Supreme’s world. The Spring 2025 collection gave that return a new cultural expression.
License / Brand relaunch
They asked me to help bring Girbaud back. I accepted the challenge.
Absent from the US market since 2009 and largely absent from Europe, Marithé + François Girbaud asked me to help bring the brand back to the forefront. I accepted the challenge: reconnect its identity, its design legacy and its cultural relevance with a new generation. That ambition soon found a natural connection with Supreme, leading to the collaboration presented in 2025.
Founder
200,000+ pieces. France & the US. Under three years.
I founded Los Angeles Supply with the “Made in Los Angeles” label. In less than three years, we brought more than 200,000 pieces bearing this logo to the French and US markets. Its distinctive lettering became a classic of Parisian fashion. I later stepped back from the project to focus on Girbaud.
Brand revival
€8M+ in sales in approximately 18 months.
An iconic Parisian brand, dormant for more than ten years. I relaunched Compagnie de Californie during the Covid period, making it a go-to name in homewear. Under my leadership, it returned to the forefront of its market, generating more than €8 million in sales in approximately eighteen months. The license was transferred to the rights holder in 2022.
Founding shareholder
Over a million cashmere sweaters. Then, the idea for a brand.
After producing more than one million cashmere sweaters, entirely made in Mongolia for the French market, creating a brand felt like the natural next step. The Kujten project was born from that experience. I took part as a founding shareholder, while continuing my other activities and deliberately remaining behind the scenes.
European brand development
€1M+ in sales in the first 12 months.
Launch event venue As Emily the Strange was gaining strong momentum in the US, we decided to introduce the brand to France. We launched at Colette, the celebrated concept store on rue Saint-Honoré in Paris — a fitting home for Emily’s independent spirit and distinctive visual world. Sales exceeded €1 million in the first twelve months.
Founder
200,000+ watches. A world of its own.
Digital watches developed with Latitude Limited in Hong Kong, distributed worldwide, with City Chain as a major Asian client. A meeting of product design, manufacturing and culture.
Lil Wayne acquired approximately 20% of wize&ope and became its international face. The brand grew in the US, reaching artists, athletes and cultural figures.
Photography © Yu-Ming Wu / nitrolicious ↗
Latitude Limited
Industrial partnership
Hype8 Kicks
LED soles. Smartphone interaction.
A new chapter
Acquired by an Irish company.
European launch
40,000+ watches in under three years. From unknown name to beach-club icon.
Launch event venue With no international recognition at the time, o.d.m. was a new name to establish. We introduced it to France with a launch at Nikki Beach, bringing bold digital design and a different attitude to a traditionally conservative watch market. The watches became an icon of fashionable beaches, private yacht parties and clubs. In less than three years, we sold more than 40,000 watches — a scale of success the brand itself had not been prepared for.
DD99 · 2004 ↗